# Migrating to and from Measura

Full guide: https://measura.dev/docs/migrate

## Coming in

Measura imports historical attributions from AppsFlyer, Adjust, Branch or a
custom export, so your history arrives with you instead of starting at zero.

- Export from your current platform as CSV or JSON.
- Column mappings for each platform are on the full guide.
- Values are normalised on import: channels, attribution models and timestamps.
- `POST /functions/v1/migration-importer` with a signed-in session.

The importer parses RFC 4180 CSV, so commas and newlines inside quoted fields
are handled correctly.

## Going out

You can export everything Measura holds for your account at any time, without
asking us and without a fee.

```bash
curl -X POST "$MEASURA_URL/rest/v1/rpc/export_my_account_data"   -H "apikey: $ANON_KEY"   -H "Authorization: Bearer $SESSION_JWT"   -H "Content-Type: application/json"   -d '{}' > measura-export.json
```

The document contains apps, campaigns, short links, installs, attributions with
their full confidence breakdown, raw events, fraud flags and payments, plus a
`totals` block so you can confirm nothing was truncated.

Removing the SDK needs no server call. Exporting does not delete: deletion is a
separate, explicit request, because it is irreversible.