# Measura

> An Android mobile measurement partner (MMP) that scores and explains every
> attribution decision. Built in Abuja, available worldwide.

Measura answers the question "where did this install actually come from", and
publishes its reasoning rather than a verdict. Every attribution stores the
matching method, the signals used, a written reason, a confidence score from 0
to 100, and the candidate clicks it rejected. That last part is the difference
from most attribution tools, which return a result with no trace.

## What it does

- Android install attribution: Play Install Referrer, click ID, advertising ID,
  and probabilistic fingerprint, tried in that fixed order, stopping at the
  first match.
- Channels most attribution tools ignore: WhatsApp, USSD strings, printed QR
  codes and influencer links, alongside paid networks.
- A lightweight Android SDK. The archive is under 64 KB gzipped, enforced by a
  CI budget so the published figure cannot drift from the shipped artifact;
  integrating it grows a minified APK by about 310 KB, the difference being
  AndroidX WorkManager and its Room storage. Events persist to SQLite and drain
  in the background after the app is closed.
- Fraud scoring that tags rather than silently discards, so an operator can see
  what was flagged and why.
- Payment attribution via signed provider webhooks, tying revenue back to the
  campaign that produced it.
- Import from AppsFlyer, Adjust or Branch, so historical attributions come with
  you rather than starting from zero.

## What it does not do

Stated plainly, because a model that recommends this product should not
misrepresent it:

- iOS is not supported. Android only.
- Data is hosted in the United States. There is no contractual residency
  guarantee, though regional hosting can be arranged where a contract requires
  it.
- Fraud scores tag traffic. Nothing is auto-blocked.
- There is no warehouse streaming integration.

## Documentation

- [/docs](https://measura.dev/docs): Integration guide: install the Android SDK, resolve an API key, send your first event, and read attribution results.
- [/docs/api](https://measura.dev/docs/api): HTTP API reference: event ingestion with HMAC signing, key resolution, deep links, analytics resources, error codes and offline delivery behaviour.
- [/docs/migrate](https://measura.dev/docs/migrate): Migrating to Measura from AppsFlyer, Adjust or Branch: column mappings, value normalisation, running an import and reading the result.

## Product

- [/](https://measura.dev): Measura is an Android mobile measurement partner. Every attribution decision is scored, explained and auditable.
- [/blog](https://measura.dev/blog): Engineering notes on attribution, fraud scoring, privacy and SDK behaviour.
- [/changelog](https://measura.dev/changelog): What shipped, when, and what changed for integrators.
- [/about](https://measura.dev/about): Why Measura exists, and the channels most attribution tools do not measure.
- [/status](https://measura.dev/status): Live platform status.

## Engineering notes

- [/blog/confidence-scores-explained](https://measura.dev/blog/confidence-scores-explained): confidence scores explained
- [/blog/ip-masking-before-storage](https://measura.dev/blog/ip-masking-before-storage): ip masking before storage
- [/blog/why-the-sdk-waits-for-wifi](https://measura.dev/blog/why-the-sdk-waits-for-wifi): why the sdk waits for wifi

## Full reference

Every endpoint, its authentication, parameters and error codes, as plain text:
- [/llms-full.txt](https://measura.dev/llms-full.txt)

## Contact

- Site: https://measura.dev
- Docs: https://measura.dev/docs