Terms of Service

These terms govern your use of the Measura mobile measurement platform, including our SDKs, APIs, deep link service and dashboards (collectively, the “Service”), provided by Safli Technologies Ltd.

By creating an account, integrating an SDK, or otherwise using the Service, you agree to these terms. If you are agreeing on behalf of a company, you confirm you have authority to bind that company, and “you” refers to that company.

Our Privacy Policy and, where executed, our Data Processing Agreement form part of this agreement.

Measura is in early access. The Service is under active development, features may change or be withdrawn, and it has not been operated at scale over a long period.

We will tell you plainly which parts of the Service are production ready. If a capability is documented as planned or unsupported, treat it as unavailable regardless of any marketing description.

You must provide accurate account information and keep it current. You are responsible for all activity that occurs under your account.

The Service issues API keys and a signing secret. These credentials authenticate requests as coming from you, and anyone holding them can submit data on your behalf. You must keep them confidential, must not embed the signing secret in a public repository or a client distributed outside your control, and must notify us promptly if you believe a credential has been exposed.

API keys are stored by us as a hash only. We cannot recover a plaintext key after it is issued, so a lost key must be revoked and replaced.

You decide what data to collect through your app and why. That makes you the data controller for that data, and it carries obligations you cannot delegate to us.

• You must have a lawful basis for the collection and processing you instruct us to perform.
• You must give your users the notice required in your market, and obtain valid consent where consent is the basis, including for the collection of advertising identifiers.
• You must honour user choices, including respecting opt outs and applying disableTracking() where a user has withdrawn consent.
• You must not send us special category data, financial account numbers, government identifiers, health data, or the personal data of children, through event properties or any other field.

Event properties are free form and we do not inspect their contents. What you place in them is your responsibility.

You must not use the Service to:

• Submit fabricated, falsified or artificially generated events, or otherwise manipulate attribution results.
• Attempt to access another customer’s data, or to circumvent tenant isolation, authentication or rate limiting.
• Reverse engineer the Service except to the extent that restriction is unenforceable under applicable law.
• Resell or provide the Service to third parties as a standalone offering without our written agreement.
• Use the deep link service to redirect users to malware, phishing pages or content unlawful in the destination market.
• Interfere with the integrity or performance of the Service, including through load that circumvents the published limits below.

We may suspend an account that we reasonably believe is engaged in any of the above, and we will tell you why.

Monthly event allowances

Each plan carries a monthly event allowance, enforced at ingestion. Events submitted after the allowance is exhausted are rejected until the allowance resets or the plan is upgraded.

Applications, workspaces and retention

Application and workspace creation are also enforced server-side, at the limits below. Deleting a resource does not reduce usage already recorded against the current period, and a plan change that would shorten data retention takes effect on data after a grace period, not immediately.

Data subject request tooling (export or deletion of one individual's data) is included on every plan, including free. We do not condition your ability to act on a data subject's legal request on your plan.

Published technical limits

These limits apply to all plans and exist to keep the Service stable.

Requests exceeding a rate limit receive an HTTP 429 response. Requests exceeding the body size limit receive an HTTP 413. We may adjust these limits, and will give reasonable notice of a reduction.

Plan pricing is published on our pricing section. Fees are quoted exclusive of taxes, which are your responsibility where applicable.

Paid plans are charged monthly through our payment processor and renew automatically until cancelled. An upgrade is charged as the difference for the remainder of the current period and keeps your renewal date. A downgrade takes effect at the end of the period you have paid for.

Where fees are payable and remain unpaid after notice, we may suspend or downgrade the account.

As between you and us, you retain all rights in the data you submit. We process it to provide the Service, as described in our Privacy Policy and any executed Data Processing Agreement.

We may use aggregated, de-identified information about how the Service performs to operate and improve it. This never identifies you, your users or your campaigns, and we do not disclose your data to other customers.

We retain all rights in the Service, including the SDKs, APIs, dashboards, documentation and underlying software. Subject to these terms, we grant you a non-exclusive, non-transferable, revocable licence to use the SDKs and APIs to integrate the Service into your applications for the term of your account.

You may not remove proprietary notices, and you may not use our name or marks without permission except to state factually that you use Measura.

The Service can forward conversion notifications to advertising networks you configure, and supports sign-in through third party identity providers. Those services are operated independently, under their own terms, and we are not responsible for them. Enabling a postback means instructing us to transmit the described data to that network, and you are responsible for having the right to do so.

Each party warrants that it has the authority to enter into this agreement.

Beyond that, and to the maximum extent permitted by law, the Service is provided as is and as available, without warranties of any kind, whether express, implied or statutory, including any implied warranty of merchantability, fitness for a particular purpose or non-infringement.

Attribution is inherently probabilistic. We do not warrant that any attribution is correct, that any confidence score reflects an actual probability, or that fraud detection will identify all fraudulent activity. Confidence scores are our computed assessment, published with their derivation so you can evaluate them, and are not a guarantee.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, nor for lost profits, lost revenue, lost data or business interruption, arising out of or relating to this agreement, even if advised of the possibility.

Our total aggregate liability arising out of or relating to this agreement is limited to the greater of the fees you paid us in the twelve months preceding the event giving rise to the claim, or one hundred United States dollars.

Nothing in these terms excludes liability that cannot be excluded under applicable law, including liability for fraud, for death or personal injury caused by negligence, or a party’s obligations under applicable data protection law.

You will defend and indemnify us against third party claims arising from your use of the Service in breach of these terms, from data you submit that you had no right to submit, or from your failure to obtain the notices and consents required from your users.

This agreement runs from account creation until terminated. You may terminate at any time by closing your account. We may terminate on thirty days’ notice, or immediately for material breach that remains uncured after notice, for non-payment, or where continuing would expose us to legal risk.

We may suspend access immediately, without prior notice, where required to protect the Service or another customer, and will notify you as soon as practicable.

On termination your access ends and we will delete your data in accordance with our retention practices. If you need an export, request it before terminating, since deletion is not reversible.

We may update these terms. Material changes will be notified to the registered billing address or through the dashboard, and take effect thirty days after notice. Continuing to use the Service after that date constitutes acceptance. If you do not accept a change, you may terminate before it takes effect.

Governing law. This agreement is governed by the laws of the Federal Republic of Nigeria, and the courts of Federal Republic of Nigeria have exclusive jurisdiction, without prejudice to any mandatory right you have to bring proceedings in your own place of residence.

Entire agreement. These terms, together with the Privacy Policy and any executed Data Processing Agreement or order form, are the entire agreement between us on this subject.

Severability. If a provision is unenforceable, the rest remains in force.

No waiver. Failure to enforce a provision is not a waiver of it.

Assignment. Neither party may assign this agreement without the other’s consent, except to a successor in a merger or sale of substantially all assets.

Questions about these terms can be sent to hello@measura.dev.