Blog
How Measura works underneath, and the reasoning behind the decisions that shaped it.
Most attribution tools hand you an install and a source. We publish the arithmetic behind ours, including the penalties that push a score down and the floor below which we refuse to claim a match at all.
ReadNo raw end user IP address is written to any table in the Measura platform. Here is where the masking happens, what it costs us in matching accuracy, and why we took that trade.
ReadMost analytics SDKs transmit the moment they have a connection. Ours does not, and the default surprises people. The reasoning is about what mobile data actually costs the people using your app.
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