Priced in USD. The free tier is enough to ship on.

Every plan, Free included, has the full attribution log, the fraud report, short links and deep links, and a person who replies within one business day. You pay for volume, apps, history, ROAS and cohorts.

Free

$0/month

Everything you need to start tracking attributions.

  • Up to 100,000 events/month
  • 1 app
  • 1 workspace
  • Last-click + probabilistic attribution
  • Glass-box attribution log
  • Fraud detection + reporting
  • Short links across all channels
  • Deep linking + deferred deep links
  • 14-day data retention
  • Support reply within 1 business day
Start Free

Starter

$99/month

For growing teams that need ROAS and more apps.

  • Up to 5,000,000 events/month
  • Up to 5 apps
  • Up to 5 workspaces
  • Fraud detection + reporting
  • ROAS dashboard
  • Deep linking + deferred deep links
  • Migration importer
  • 90-day data retention
  • Support reply within 1 business day
Start Starter

Growth

$349/month

Full platform. Cohorts, campaign spend and ROAS.

  • Up to 25,000,000 events/month
  • Unlimited apps
  • Unlimited workspaces
  • Deep linking + deferred deep links
  • Cohort retention analytics
  • Campaign spend + ROAS reporting
  • Migration importer
  • Support reply within 1 business day
Start Growth

Enterprise

Custom

Unlimited scale, dedicated infrastructure, SSO.

  • Unlimited events
  • Custom attribution windows
  • Custom retention policy
  • Custom fraud rule thresholds
  • Dedicated solutions engineer
Talk to Sales

How billing works.

The rules behind the prices, in plain words. Nothing here is in small print anywhere else.

Refund policyAsk us

What currency do you charge in?

US dollars, on every plan, wherever you are. Paid plans are billed monthly to a card and renew until you cancel. There is no annual contract.

Do I need a card for the Free plan?

No. The Free plan is not a trial: it has no card attached and does not turn into a paid plan. It covers 100,000 events a month for one app, with the full attribution log, the fraud report and deep links.

What counts as an event?

Everything your app sends to Measura: installs, sessions, purchases and custom events. Each one counts once toward your plan’s monthly events.

What happens if I go over my plan’s events?

Nothing stops. You get a 20% grace on top of your plan’s events. Past that, sessions and custom events pause until the next month or until you upgrade, while installs and purchases are always recorded. We tell you at 80%, 100% and 120%, and we never bill you for the grace or for overage.

Can I change plans at any time?

Yes. An upgrade starts straight away: you pay the difference for the rest of the current month and keep your renewal date. A downgrade takes effect at the end of the month you have already paid for.

How do refunds work?

Ask within 14 days of your first payment and we refund it in full, no reason needed. After that, a monthly plan runs to the end of the month and simply does not renew. A charge that was our mistake is always refunded in full. Read the refund policy

Who is Enterprise for?

Teams sending more than 25 million events a month, or with needs the other plans do not cover. It is priced for your volume: tell us what you need. Talk to us

Is support included?

Yes, on every plan, Free included. A person replies by email within one business day.