Measura

Moving from Branch

Using Branch for links, attribution or both? Run Measura next to Branch for a month, compare every install, and switch when the numbers convince you.

What you get

  • Every install explained: its score, the signal that matched, the clicks that lost and why.
  • Short links, deep links and deferred deep links on every plan, Free included.
  • One link works in WhatsApp, SMS, QR codes, USSD and ads.
  • Fraud report on every plan, Free included.
  • Published monthly prices in US dollars, with no annual contract.

How to switch

  1. 1. Add the Measura SDK next to Branch

    One Gradle line and Measura.init in Application.onCreate. The two SDKs run side by side. Read more

  2. 2. Recreate the links you still use

    In the dashboard, create a Measura link for each one, with the same in-app path and a web fallback for people without the app. Register Measura.setDeferredDeepLinkListener so a new user lands on the right screen after installing. Read more

  3. 3. Run both for a month

    Compare install by install. Measura’s log shows why each install was credited, the score and the clicks that lost, so every difference between the two tools has a written reason.

  4. 4. Bring your history

    Export your Branch data as CSV and import it under Migrate, on Starter and above. Read more

  5. 5. Move your ad network reports

    Connect Meta, Google, TikTok and Snapchat under Integrations. Prove Meta, TikTok and Snapchat with Send test report, and Google with one real install, then switch the old tool off. Read more

Moving from Branch | Measura